All work
Photography
The Obsidian Setting
A diamond ring collection photographed as if darkness itself were the setting.
The Product
A diamond ring collection from a fine jewelry house.
The Idea
Darkness becomes the setting itself and the diamond becomes the primary light source.
The Direction
Deep obsidian tones, controlled reflections, extreme macro detail and deliberate negative space.
The Visual World
Obsidian, gold and diamond.
The Outcome
A campaign-ready image system for website, social and print.
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