All work
Campaign
The Scent of Silence
A niche fragrance launch built on stillness, smoke and restraint.
The Product
A niche fragrance debut from an independent perfume house.
The Idea
Scent made visible: silence rendered as slow-moving smoke around glass.
The Direction
Monochrome haze, long exposures and a single controlled light source.
The Visual World
Smoke, glass and cold ivory light.
The Outcome
A launch campaign spanning key visual, film loop and retail displays.
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